Social Media Marketing (SMM)
is a form of internet marketing, which seeks to achieve branding and
marketing communication goals through the participation in various
social media networks like You Tube, My Space, and Face book, social web
application like dig, delicious, reddit, Wiki. The goal of each SMM
program varies from business to business, but mainly involves building
of brand awareness, increasing visibility and through this, sells a
product or service.
Social Media Marketing is becoming an
essential marketing tool for connecting with customers and optimizing
online presence. Social Media describes the tools and platforms, people
use to publish, converse and share content online. Video, pod cast,
blogs, discussion boards and social networking sites are all tools,
online businessmen can use to build relationship with their customers
and keep them on websites longer. Social media provides more
opportunities for organizations to present optimized content that can be
indexed by search engines and ultimately improves site rating.
To
implement some of the social media elements, it is first important to
evaluate your customers to create an effective strategy. If your
consumers are professionals who commute, then pod cast can be downloaded
and can be very effective.
Posting video content on YouTube is a
unique opportunity to improve your position in Google’s universal
search results. WithYouTube, customers can visit the site, view your
video and easily post to their own blogs, social networking profiles or
websites. YouTube is a great way to reach a broader viewer and generate
buzz around new products, especially if your product has a visual
appeal.
Building healthy relationship with the customer, that last is
an on-going process for a businessperson. Social media takes this a
step further by making that relationship personal through blogs. It
tells about you, not only about your product or service.
A blog,
which includes video, pictures and text, can build interest and loyalty
among customers and a new way to search engine optimization. Create a
page dedicated to community with website visitors and this will be
interactive.
Social media encourages social visits to your site.
Keep adding content to encourage customers to return regularly. With the
advent of social media, consumers have become contributors,
contributing to brand messaging. SMM
is related to other online tactics such as SEO, SMO. It has a more
active planned role in directing, influencing and suggesting the
community members.